Internet Marketing Strategy and Techniques

Internet Marketing is a strategy and techniques applied on the Internet to reach an overall online marketing success of a company.
Internet Marketing is also called as online marketing, Internet advertising, web marketing, eMarketing.
Internet marketing can do...
• To generate worldwide internet presence of a company or an organization.
• It can give exposure to the outside corporate world.
• It can generate sales leads
• It can give fast response and information request to the potential buyers.
• To build a confidence to the customer
Top phases in Internet marketing:
First know who your customer is and what is your offer?
Phase 1: Research your Market
Phase 2: Prepare an Analysis
Phase 3: Prepare a Strategy
Phase 4: Monitor your performance
Importance of Internet Marketing:
• Home potential buyers will always use internet to buys product.
• Buyer can have a clear visual pictures and description about your product or service
• Instant purchase transaction is easy.
• Reference to your website is easy.
• It will impact productivity of your company
• It can increase your Brand Identity
Key necessary steps to have success in Internet marketing:
1.Web ApplicationRelated :
• Website with easy navigation systems
• Good Quality Content
• Clear User Interface
• Content management System
• Web based customer support
• Live chat application
• Secure transaction support
• Affiliate and reseller marketing system
• Landing Page
• Forum / Message board
2.Multimedia Online marketing collaterals
• Video & Audio explanation of your product or service
• Banners and skyscraper advertising
• Pop up ads
• Pay Per Click Advertising
• Opt-in newsletter service
• Link exchange program
Four important factors can influence your Internet marketing Success:
• Density
• Proximity
• Saturation
• Depth
Where you need to spend your money in Internet marketing:
Best key players are
• Google Adwords , Google Adsense , Google base , Google Catalogs
• Yahoo Search Marketing , Yahoo Stores,
• MSN Search beta
• Next-Tag
• LookSmart
• Business.com
Tips for your Internet Marketing Campaign:
Consider Google Adwords
• Target right Audiences
• Research your keywords
• Test multiple ads one by one
• Include targeted keywords in your ads
• Drive traffic to relevant Landing Page

Article Source: http://www.sooperarticles.com/internet-articles/internet-marketing-articles/internet-marketing-strategy-techniques-3518.html

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Written by Internet Marketing Company : Internet Marketing Branding Agency

How Can You Target Your Internet Advertising

Are you looking for some inside information on internet advertising? Here's an up-to-date report from internet advertising experts who should know.

So you got your website up and running. You hired an excellent web designer to craft a perfect home page and satellite pages that will really draw in the visitors and inspire them to buy. You have a beautiful catalog of products with detailed descriptions. You have a section dedicated to the services you provide with praises from past customers. And you have the best online shopping cart service out there so that you customers can buy from you with no hassles and next day shipping. That's great! Now where are your customers?

Driving traffic to your website is a much discussed and much misunderstood venture. There are a million theories out there that claim to drive tons of new visitors to your site daily. There are services that say they will increase your traffic by an enormous percentage if you will only pay them their small fee over a period of fifty years. There are so-called experts who will place your pages on all the best search engines on the net. They claim that with this kind of blanket exposure, your traffic numbers will explode within days.

But the only sure-fire way to draw productive traffic to your website is through targeted marketing. The important word to notice here is "productive." You can draw hundreds of thousands of visitors to your site every year by hosting a giveaway of some kind. Services that search the internet for freebies will have people clicking a link to your site like crazy. But these people are not there to buy anything from you ... quite the opposite. They are empty clicks. There is nothing productive about this kind of traffic. People looking for free stuff will rarely make you any kind of money. And that's what you're after, right?

So target your marketing to the people who really want to buy what you have to offer. How? Start by trying these basic steps...

The information about internet advertising presented here will do one of two things: either it will reinforce what you know about internet advertising or it will teach you something new. Both are good outcomes.


* Hire an experienced copywriter. The copy that is on your site makes a world of difference in the sales you garner from the internet. Most important to targeted marketing are the keywords found in your title and the metatags in the website's code. An experienced copywriter will know how to determine the most effective keywords and place them strategically in your site's copy. If you cannot afford a copywriter, do some research and talk to your web designer about inserting metatags.

* You can enroll in pay per click search engines. Obviously, google.com is one of these, but most of the most popular keywords are already taken. If you can think of some original phrases that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks on your ad to go to your site, you pay google.com a nominal fee.

* Submit articles to free ezine sites. This is especially helpful if you are a service provider. You can write, or hire someone to write, an article for you about your area of expertise. Give some free tips, offer your experience, and be accessible in the text. Then at the bottom of the article, you get a link to your website advertising your services. Every time someone publishes your article in their ezine or newsletter, they must use your web address at the bottom.

These are just a few of the many ways to ensure you get "productive" traffic. Empty clicks are just that ... empty... and your wallet will stay that way, too!

Those who only know one or two facts about internet advertising can be confused by misleading information. The best way to help those who are misled is to gently correct them with the truths you're learning here.

Source: http://www.articlesbase.com/online-promotion-articles/how-can-you-target-your-internet-advertising-87768.html

Free Internet Marketing

By: Kris Beus

Search Engine Marketing or SEM has been the route for the majority of companies entering the online business world. The problem is when the regular broke or limited income individual comes online spending hundreds of thousands on an online marketing campaign is not always possible. When income is very limited then a webmaster must look for other means of online promotion. If you do not have an income to advance an internet marketing campaign then expect to make up for it with time. To see any real results you will need to work many months before you begin to see the pay off for your efforts. There is hope however some of the most successful presences and communities online today did not need a multimillion dollar campaign they simply stuck with some basic principle driving forces and given enough time set themselves apart from the rest of the websites out there. In this article you will learn some of the basic ways in which you can advance your traffic generation such as link building and learning SEO.

During the construction of your website will be the first time you implement SEO. SEO is using on site techniques to improve and categorize your website within major search engine indexes. The better and higher your website is ranked the more traffic will come from these search engines. One of the most important things about SEO is keyword research and keyword implementation. As you pick your niche (category of website) you should be looking at what keywords are searched the most. To find out how many times a keyword is searched monthly go to google and type in "google adwords keyword tool" and it will bring up the adwords keyword analyzer. When you have found ten to fifteen keywords that have enough search volume to fit your needs you need to place one or two on each of your pages. Personally the most searched term I use for my home page in my niche it would be "make money online" this is the keyword I am trying to rank well for. For my sub pages I have such keywords as make money writing and get paid for surveys.

After you get your website completed making sure to optimize each page for a keyword you want to rank well for it is time to look towards outside sources to build links. There are thousands of websites out across the web which allow you to place your link and some such as social bookmarking websites promote the addition of content to their web presence. If you need a list go to Google and search for the top 100 social bookmarking websites. There are other websites that allow you to place links such as article directories, general and niche directories, press release websites, link exchange directories, and blogs. Be sure when link building you only place your link where it will be welcomed or you will be labeled as a spammer and if you have any questions about seo or internet marketing visit the marketing forum v7n.com/forum.

About the Author

My name is Kris Beus webmaster of Make Money Online and Internet Marketing Forum. Feel free to republish this article just keep the resource and links within attached.

(ArticlesBase SC #2027350)

Article Source: http://www.articlesbase.com/ - Free Internet Marketing